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- By Derek Wallace
- 04 Oct 2026
Secretary of State Rubio stated on Friday that all trade negotiations with Canadian authorities had been halted following Canada's government shared on social media a 5-minute excerpt of a 1987 speech by Ronald Reagan denouncing tariffs that appeared to spark Donald Trump's anger.
The premier of the province of Ontario, Premier Ford, whose government ran the Reagan ad in American markets this week, wrote on X that the both countries are "more powerful united", while President Trump posted his own string of online messages promoting the supposed advantages of tariffs.
"Canada and the United States are allies, neighbours and friends. President Reagan understood that we are better united," Ford wrote with the Reagan video. "Bless our nation and God bless the United States."
The deterioration in relations apparently stems from a 60-second television advertisement featuring Reagan's radio address declaring that "tariffs hurt all US workers"
Trump responded on his social platform without proof that Canadian officials had somehow run a "deceptive" and "fake" commercial, and announced that "every trade discussion with our northern neighbor are hereby terminated"
Secretary Rubio, the top diplomat, on the weekend told reporters that Ford had broadcast commercials in the US which "used President Reagan's words out of context," noting that the Reagan organization had questioned the campaign, too
The Reagan Foundation said recently that the Ontario government's advertisement "distorts" Reagan's address, without elaborating in what way
Ford's office responded by reposting the longer, 5-minute segment, and said that the commercial uses "a direct clip from one of Reagan's speeches, which is available through public records"
Congress members on the House ways and means committee jumped in to defend the Canadian commercial
"This is the commercial that prompted the President to terminate all negotiations with Canada," the panel posted online
The dispute comes as both nations face significant deadlines in the next few weeks
An expert, the director of the Canadian research center at the university, indicated the failure in talks merely makes official a dead-end situation
"Can we stop trade talks? Yes, you can end discussions about metals, aluminum, power, everything," he said
The analyst noted the contradiction of Trump referencing Reagan while undoing his economic policies
"The former president loved the nation – he believed in free trade. Perhaps Donald Trump thinks that, but that's not what he's selling now"
The US government imposed 25% tariffs on goods from Canada earlier this year, leading to countermeasures from Ottawa before the administration increased tariffs to 35% in August
Ontario, heavily dependent on cross-border manufacturing and auto commerce, has been especially impacted
The breakdown ultimately puts Carney managing internal challenges with a minority government
"The leader is attempting to maintain all the provinces united," the expert said
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